Patient Kiosk
Category
Environmental
Client
Premier Allergy
Role
Lead Designer
Research & Strategy
A passing moment becomes a memorable patient interaction.
Premier Allergy needed a way to reach potential patients who'd never set foot in their office before they ever became a patient. Rather than limit the kiosk to Premier's own waiting rooms, we placed it somewhere a prospective patient was already standing: near the pharmacy counter in grocery stores and retail pharmacy locations. The job was to turn a few idle seconds of pharmacy-counter downtime into a scheduled appointment.
As the sole designer, I lead the visuals, working within a limited kiosk hardware built as a fixed two-panel unit.
I collaborated directly with Premier's marketing manager on copy and messaging, developing several content and visual concept directions together and running them as an A/B test rather than committing to one upfront.
Challenges & Constraints
Working within a hardware constraint rather than a blank canvas shaped everything.
The kiosk itself was built as a two-panel unit, top and bottom, so every design decision had to work inside that physical split.
That context shaped the layout as much as the brand did. I deliberately separated the headline and the call-to-action from the supporting imagery and QR code. I placed the primary message at eye level rather than low on the unit, because I couldn't count on anyone crouching down or reading a static shelf-height sign. The key messaging had to land in the first glance from someone who wasn't a patient yet and had no reason to slow down.
The two content directions tested a general, evergreen hook ("Relief is just a call away") against a seasonally-specific one ("Relief for spring allergies starts here"), since there was no existing data on what would resonate with a cold, pharmacy-adjacent audience. Stakeholders at Premier chose Option 1, the general messaging, and it became the version rolled out across every kiosk in the field.
Layout & Content Structure
I built the kiosk around a strict content hierarchy, because a piece of signage only gets a few seconds of attention.
The top panel carries the headline and phone number, showing the fastest path to action for anyone who'd rather call than scan first. The bottom panel carries the QR code and a second, quieter call to action, positioned at a scannable height and reading distance for someone standing in front of the unit.
I designed the kiosk as a modular, swappable system rather than a single fixed graphic. The modularity mattered for a practical reason as much as a creative one: because each panel could be reprinted independently, Premier could refresh messaging for a new season without replacing the entire kiosk which provided a budget-friendly way to keep the content current throughout the year.
I kept the type system simple on purpose: a bold, condensed headline weight for the hook ("Relief is just a call away," "Relief for spring allergies starts here"), a lighter supporting line for the instruction, and Premier's existing sans-serif for the phone number and CTA. Nothing competes with the logo lockup, which anchors both panels top and bottom for brand recognition even if a patient only glances at one section.
Color did a lot of the hierarchy work. I isolated the QR block in Premier's brand green so it reads as an interactive element at a glance, distinct from the photography and the blue wave motif that ties the panels back to the brand's identity system.
Outcome & Final Art
A physical brand touchpoint reaching prospective patients in a moment no waiting-room signage could ever catch them in.
Option 1 was selected by the client and became the design produced for every kiosk placed in the field, across grocery stores and retail pharmacy locations.
The final kiosk brings both panels together into a single freestanding unit. The strong layout with headline and CTA at eye level, QR code and photography below, brand elements bookending top and bottom so the piece reads as quintessentially Premier Allergy from a glance and reinforces the phone or QR path all the way down, even to someone who's never heard of the practice before.
